Join our dynamic team as a Marketing Strategy Manager, where your expertise will be pivotal in sculpting the future of our luxury fashion brand. You will be instrumental in identifying and executing innovative marketing strategies, deeply rooted in our brand's ethos of social impact and inclusivity. Your role involves analyzing market trends, understanding consumer behavior, and designing comprehensive marketing plans that not only align with our brand's luxurious aesthetic and core values but also resonate with our mission to uplift marginalized communities.

Key Responsibilities:

• Strategic Planning: Craft and implement a robust marketing strategy that embraces the brand's luxury identity and social mission, aiming for measurable outcomes in market positioning and sales growth.
• Market Research: Conduct in-depth research to understand the luxury market dynamics, customer preferences, and the competitive landscape, with a focus on ethical and inclusive fashion trends.
• Customer Acquisition: Design and execute innovative acquisition strategies tailored for a high-end market, leveraging channels like digital advertising, influencer partnerships, exclusive events, and luxury marketplaces.
• Brand Positioning: Work closely with design, production, and communications teams to ensure the brand's positioning effectively reflects its luxury status and social commitment, maintaining consistency across all touchpoints.
• Data Analysis: Employ data analytics to refine marketing strategies, enhance campaign performance, and boost return on investment, while also ensuring alignment with the brand's ethical standards.
• Product Launches: Spearhead marketing initiatives for new collections and product launches, emphasizing the unique story behind each piece and its contribution to social causes.
• Marketing Campaigns: Create and manage inspiring marketing campaigns that not only captivate our high-end audience but also communicate our commitment to social change.
• Innovation and Trends: Keep abreast of the latest trends in luxury fashion and digital marketing, ensuring our strategies remain innovative, relevant, and effective.
• Team Collaboration: Foster a collaborative environment across departments, ensuring a cohesive and holistic approach to marketing that upholds the brand's luxury image and social values.

Qualifications:

Proven experience in marketing, preferably in the luxury fashion industry.
Strong understanding of the luxury market, consumer behavior, and digital marketing trends.
Excellent strategic thinking, with an ability to translate complex concepts into actionable plans.
Commitment to ethical and inclusive marketing practices.
Exceptional communication and collaboration skills.
Ability to lead and inspire a team towards achieving common goals.
Join us in our journey to redefine luxury fashion with a conscience. As part of our team, you'll not only contribute to the growth of a pioneering brand but also make a tangible impact on the communities we support.